Helping good products find their market.

I’m Sophia, a Client Solutions Manager at Meta in Hong Kong. For a decade I’ve worked on growth, advertising and go-to-market across Asia, Latin America and Europe, and I build small projects on the side.

Work Projects Writing About

A few chapters

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2022 – NowMetaTurning one client pod into a repeatable growth method.
2020 – 2022ShopeeTaking new markets in Latin America and Europe from one to many.
2019 – 20207.5 DegreeBuilding a content engine for companies expanding into Southeast Asia.
2017 – 2019University of WashingtonBack to school for storytelling, brand and content strategy.
2016 – 2017AkulakuOpening new markets from scratch as an early hire.

Selected projects

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Hong Kong Cheat Sheet

A risograph-style pamphlet for coworkers visiting Hong Kong on a short trip.

Bay Area Field Notes

A living travel notebook of destination guides and day trips.

Selected writing

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Work & Growth

What Makes Work Meaningful?

Work & Growth

Four Years at Meta

Technology & Building

Glossier and Huda Beauty: Successful Direct-to-Consumers Business Model in the Beauty Industry ↗

Curious by default.

I care about thoughtful work, genuine relationships and the human needs behind the technology. Outside work, I’m usually exploring a new city, collecting stories or making something small.

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